About us

4 gym goer ladies wearing gym clothes like gym bra, leggings, women gym tops of the brand True Form UK
How often have you scrolled through a website only to see the same body type plastered all over it?

About Us

True Form is a growing fitness apparel and accessories brand brought to life in April 2019. The vision is to bring you a genuine gym wear brand for all shapes and sizes. A brand that is honest, real and most importantly relatable. We feel it’s valuable to showcase a range of men and women of different size, shape and colour. Maybe like you, we’ve seen many brands fail to promote diversity to its fullest.

How often have you scrolled through a website only to see the same body type plastered all over it or flicked through a magazine and see the same perfectly airbrushed person? To be clear, there is no issue with promoting smaller sizes BUT equally there should be more effort made to show a range of sizes we can ALL look towards and really feel as though we can envisage wearing what is on display.

We aim to create products that are contemporary, comfortable and affordable to cater to those with a passion for discovering their best self. Become part of an ever-growing community who support one another; from getting started in the gym to simply feeling better in your own skin. No goal is too big or too small. No dream less important than another.

True Form is about loving yourself ‘now’. Learn to love who you are; Skinny? Own it. Curvy? Own it. Work in progress? Own it. It’s your story, own it.

We strive to inspire and motivate you to embrace your best-self, your true self, your true form. 

true form

/true formː/

  1. Embracing your best and true self.
    “The confidence to show your true form"

synonyms: Real, genuine, authentic, best self, true self;